MorgenKlarMorgenKlar
Privacy

Your children's lives stay in the family.

Updated 22 September 2026

Screenshots from school apps, texts and weekly PDFs may include other children's names and sometimes sensitive information — illness, divorce or conflicts. This is children's data. For us, privacy is more than a legal page: it's the reason parents can trust the app.

In short
No account, no login. Your data stays on your phone and in your own iCloud — not on our servers.
We ask before using AI to read anything. You can say no and enter events yourself instead.
Original images stay on your phone and are deleted automatically — by default, seven days after they're read. You can change this to immediately, one day or 30 days.
Our service does not store your files, and Anthropic, which reads them with Claude, does not train on your data.
You can export or delete everything in the app with one tap, at any time.

What we collect and why

The file you share. A screenshot, PDF or text from a school app, after-school programme, nursery or club. The file is sent to our processing service only after you consent — and only to find events, packing lists and deadlines in it.

A little context with the file. Along with the file, we send today's date; your children's first names, birth years, classes, schools and clubs; the names and roles of people known to the app; and your cards from three days before to ten days after. This helps the service find the right child and day and recognise what's already in the plan. We never send phone numbers.

A random device ID. Used to limit how many files a phone processes each day (to prevent misuse) and for the anonymous usage statistics below. It is not linked to your name or iCloud account — we store only a hash of it.

Anonymous usage statistics. To understand how MorgenKlar is used, the app counts a few events: opening and using the app; starting and finishing adding a child; opening the share menu; being shown and answering the question about AI reading; sharing a file; trying the example; confirming, editing or rejecting a suggestion; ticking something off; viewing or buying a subscription; and sharing a child. Never names, titles, messages, images or dates of your events — only an event name, a few short codes, the time and the app version. This is on by default and can be turned off under Settings → Usage Statistics.

Ad measurement. When we advertise MorgenKlar on Instagram and Facebook, we want to know whether the ads lead people to download the app and start using it. From version 1.2 the app therefore includes Meta’s measurement tool (the Meta SDK). It reports three things to Meta: that the app was opened (the first time counts as an install), that a free trial was started, and that a subscription was paid for — with which subscription, price and currency. Along with that, Meta receives technical information about the phone (such as model, iOS version, language and time zone), the IP address and an ID that Meta’s tool creates for the installation. Meta uses this to see whether the install came from one of our ads, and may link it to a Meta profile. Meta never receives anything about your children, files, appointments or other content. The app does not use the phone’s advertising ID and does not ask for permission to track you across apps and websites. The measurement is on by default and follows the usage statistics switch: turn it off, and the app reports nothing more to Meta. The app also uses Apple’s own anonymous ad measurement (SKAdNetwork / AdAttributionKit), built into iOS.

Where it's stored

Your events, children and packing lists are kept in your family's own iCloud — not with us. There is no account to create and no login.

The original images you share stay on your phone (in the app's own protected storage) and are deleted automatically after the period you choose in Settings. Only the extracted information — events, packing lists and deadlines — remains in the app.

Our server is stateless: it receives the file, finds the events and forgets the file immediately. We log only token counts, file type and a few technical figures for troubleshooting and abuse prevention — never the file's contents.

Third parties: Claude by Anthropic and Meta’s ad measurement

With your consent, Claude, Anthropic's AI model, reads the shared file via our server. Anthropic does not train its models on your data. To measure our own ads, Meta is told that the app was installed and whether a subscription was started — never any content. No ads are shown in the app, no third-party analytics services are used, and the app does not use the phone’s advertising ID or ask for permission to track you across other apps or websites.

How long

DataRetention
Original images (on the phone)By default, 7 days after they are read. Can be changed to immediately, 1 day or 30 days — or deleted right away with “Delete all images now”.
Technical log (server)Deleted automatically after 90 days.
Anonymous usage statisticsDeleted automatically after 90 days. You can ask us to delete it sooner (see Contact).
School holiday dates (public school holidays, cached)30 days.

Your choices

Say no to AI processing when asked or later in Settings — the app still works; you just enter events yourself.

Delete all images now — one button in Settings.

Export everything in the app, or delete everything in the app with one tap.

Ask us to delete your usage statistics early by writing to us with your anonymous device ID (shown in the app under Settings → Usage Statistics).

Other children in your screenshots

A school screenshot may contain other children's names and photos. We do not yet automatically mask other children's names in the text the app extracts. The original image stays on your phone; with your consent, a copy is sent briefly through our service to Claude to find events and reminders. Our service does not store the file. You decide which adults can see your child's information.

Sharing between homes

If you share a child with another parent or a grandparent, they see only the child you've shared — never your other children or information from the other household, unless you link it yourselves.

Contact

Questions about privacy, or want your usage statistics deleted early? Write to support@morgenklar.app.